This is my electronic scrapbook where I share/explore mostly images and interesting infographics. If you're looking for serious content on social media, check out my blog at www.mikehickinbotham.com titled 'Socialising The Corporation'.
Ramblings from Mike Hickinbotham
If social media is perceived as a golden hen, then brand advocates could be the golden eggs marketers seek to get their hands on.
Research conducted by Dr Kathleen R Ferris-Costa at The University of Rhode Island states brand advocates are 3x more likely to share product info to relax (seriously? to relax?).
More importantly, brand advocates are 75% more likely to share a good experience about a product. Check out the rest of the stats in the infographic below.
While these stats are easy to like, identifying and building a meaningful relationship with brand advocates is hard to do.
Do you think Australian businesses are effective at cultivating relationships with brand advocates?
This is my electronic scrapbook where I share/explore mostly images and interesting infographics. If you're looking for serious content on social media, check out my blog at www.mikehickinbotham.com titled 'Socialising The Corporation'.
This is my electronic scrapbook where I share/explore mostly images and interesting infographics. If you're looking for serious content on social media, check out my blog at www.mikehickinbotham.com titled 'Socialising The Corporation'.
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